Process
How a project actually runs
Good work is rarely a surprise. Here is exactly what happens from the first conversation to long after launch.
How I Work
My workflow
Every project moves through the same four phases. No mystery, no black box — you always know what is happening and what comes next.
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Discover
Gathering information and understanding the problem the project aims to address — research, analysis and close client engagement to identify real goals.
- Kick-off call to understand the business, audience and constraints
- Review of the existing site, analytics and competitors
- Definition of success metrics we will measure against
- A written scope so nobody is guessing what "done" means
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Planning
A detailed plan to achieve the project goals: scope outlined, timeline developed, deliverables defined and responsibilities assigned.
- Information architecture and content model
- Technical architecture and integration decisions
- Milestone timeline with review points
- Clear ownership on both sides for every deliverable
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Launch
The project is executed and the deliverables are created — building the work, coordinating with everyone involved and communicating progress throughout.
- Development in reviewable slices on a staging URL
- Weekly progress updates, no silent stretches
- Cross-browser, device, accessibility and performance QA
- Rehearsed deployment with a rollback plan ready
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Support
Once launched, the support phase begins: monitoring and maintaining the deliverables, addressing any issues and providing ongoing help as needed.
- Stabilisation window immediately after go-live
- Monitoring, backups and scheduled updates
- Documentation and training for your team
- A direct line for whatever comes next
Let's start with Discover
A short call is enough for me to tell you whether I am the right fit and what a realistic scope looks like.
Book a conversation